Effects of Cognitive Load and Game Involvement on Affective Responses in Branded Entertainment


Güngör A. S. , Ozansoy Çadırcı T.

International Journal of Gaming and Computer-Mediated Simulations, vol.11, no.4, pp.42-58, 2019 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 11 Issue: 4
  • Publication Date: 2019
  • Doi Number: 10.4018/ijgcms.2019100103
  • Title of Journal : International Journal of Gaming and Computer-Mediated Simulations
  • Page Numbers: pp.42-58