Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames

Güngör A. S.

International Journal of Internet Marketing and Advertising, vol.14, no.2, pp.113-134, 2020 (Peer-Reviewed Journal) identifier

  • Publication Type: Article / Article
  • Volume: 14 Issue: 2
  • Publication Date: 2020
  • Doi Number: 10.1504/ijima.2020.107657
  • Journal Name: International Journal of Internet Marketing and Advertising
  • Journal Indexes: Scopus, ABI/INFORM, Aerospace Database, Communication Abstracts, INSPEC, Metadex, Civil Engineering Abstracts
  • Page Numbers: pp.113-134