Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Güngör A. S. , Ozansoy Çadırcı T.

in: The Palgrave Handbook of Interactive Marketing, Cheng Lu Wang, Editor, Palgrave Macmillan, Cham, Chur, pp.65-92, 2023

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2023
  • Publisher: Palgrave Macmillan, Cham
  • City: Chur
  • Page Numbers: pp.65-92
  • Editors: Cheng Lu Wang, Editor