The impact of the motivation for status on consumers' perceptions of retailer sustainability: the moderating impact of collectivism and materialism


TAŞÇIOĞLU M. , Eastman J. K. , Iyer R.

JOURNAL OF CONSUMER MARKETING, vol.34, no.4, pp.292-305, 2017 (Journal Indexed in ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 34 Issue: 4
  • Publication Date: 2017
  • Doi Number: 10.1108/jcm-03-2015-1351
  • Title of Journal : JOURNAL OF CONSUMER MARKETING
  • Page Numbers: pp.292-305

Abstract

Purpose - The purpose of the study is to investigate consumers' perceptions of status motivations on retailers' sustainability efforts and whether collectivism and materialism moderate this relationship.