The impact of the motivation for status on consumers' perceptions of retailer sustainability: the moderating impact of collectivism and materialism


TAŞÇIOĞLU M. , Eastman J. K. , Iyer R.

JOURNAL OF CONSUMER MARKETING, cilt.34, ss.292-305, 2017 (ESCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 34 Konu: 4
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1108/jcm-03-2015-1351
  • Dergi Adı: JOURNAL OF CONSUMER MARKETING
  • Sayfa Sayıları: ss.292-305

Özet

Purpose - The purpose of the study is to investigate consumers' perceptions of status motivations on retailers' sustainability efforts and whether collectivism and materialism moderate this relationship.