Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising

Güngör A. S. , Ozansoy Çadırcı T.

Yildiz Social Science Review, vol.2, no.2, pp.91-106, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 2
  • Publication Date: 2016
  • Journal Name: Yildiz Social Science Review
  • Page Numbers: pp.91-106