An Exploration into the Posture of Robo-Advisor Globally

Canöz İ.

EAMMIS: European, Asian, Middle Eastern, North African Conference on Management & Information Systems, İstanbul, Turkey, 19 - 20 March 2021, vol.1, pp.197-205

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.197-205


One of the critical outputs of financial technology is robo-advisor providing asset management services. The study aims to present the current global view of robo-advisors, based on their characteristics of being disruptive innovation. This study also discusses robo-advisor’s future panorama. In more detail, the study will compare their effectiveness in asset management based on both countries and companies. The information reported in this study is based on a known data provider. However, it obtained some of that information from secondary data. The results of the research have been reported under four headings by evaluating these data: (1) global awareness, (2) country-based comparison, (3) company-based comparison, and (4) global market outlook. The results indicate that the number of robo-advisor users, assets under management amount, and the penetration rate increased even in 2020, as covered by the Covid-19 pandemic. Conversely, assets under management amount per person decreased.