Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks

Ozansoy Çadırcı T., Güngör A. S.

in: Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace , S. Rathore,A.Panwar, Editor, IGI Global Publications, Pennsylvania, pp.77-102, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: IGI Global Publications
  • City: Pennsylvania
  • Page Numbers: pp.77-102
  • Editors: S. Rathore,A.Panwar, Editor