Strategic Goals of Customer Relation Management: An Application for A Marketing Company


Erdil A. , Erdil M.

in: Business Management Practices, Duygu Fırat,Osman Yılmaz,Detelına Smılkova, Editor, IJOPEC Publication, Kingston Upon Hull, pp.175-196, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: IJOPEC Publication
  • City: Kingston Upon Hull
  • Page Numbers: pp.175-196
  • Editors: Duygu Fırat,Osman Yılmaz,Detelına Smılkova, Editor