Types of Strategies

Çankır B.

in: Strategic Management, İ. Cemil ULUKAN, Editor, Anadolu University Press, Eskişehir, pp.112-141, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: Anadolu University Press
  • City: Eskişehir
  • Page Numbers: pp.112-141
  • Editors: İ. Cemil ULUKAN, Editor


As you can recall, after establishing long-term goals, the next step in the strategic management model is to identify alternative strategies through which long term goals will be achieved. Strategies are critical in many ways for business firms. The short reading below indicates their wide spectrum functions. Businesses can adopt strategies from a wide range of selection, which have been widely and successfully used by business organizations over the years, or they can develop their in-house strategy. Think of a business that aims to double its sales in three years. Theoretically, there are many ways, i.e. strategies, that will help the firm accomplish its goals. In this unit, self-proven strategies used by businesses will be introduced in detail.