Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz


Mutlu M., ÇEVİKER A. , Çirkin Z.

Sosyoekonomi Dergisi Hacettepe Üniversitesi, no.14, pp.51-74, 2011 (National Refreed University Journal)

  • Publication Type: Article / Article
  • Publication Date: 2011
  • Title of Journal : Sosyoekonomi Dergisi Hacettepe Üniversitesi
  • Page Numbers: pp.51-74

Abstract

Foreign trade volume between Turkey and Syria, which had been 900 million US Dollars in 2003 and almost equal regarding these two country's contribution, doubled and reached 1.800 million US dollars while Turkey's share increased by 80 % in 2009. This study, considering registered rapid growth in trade volume, aims to determine level of consumers' ethnocentric tendency and to investigate impacts of country image, animosity, consumers' product evaluation and attitude as well as ethnocentric tendency on contiguous country's product purchase. The hypothesis, developed in the conceptual section of the paper, is tested using data collected from questionnaire and the results reveal significant relations between variables. Theoretical and managerial implications of the study findings are discussed.