Assoc. Prof. AYŞEG&#220;L SAĞKAYA G&#220;NG&#214;R

Ozansoy Çadirci T., Güngör A. S. , Kiliç S.

Electronic Commerce Research, vol.21, pp.223-243, 2021 (Journal Indexed in SSCI)

Articles Published in Other Journals

The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach

International Journal of Marketing, Communication and New Media, vol.11, pp.5-29, 2022 (Journal Indexed in ESCI) Sustainable Development

An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended

GÜNGÖR A. S. , Kurt Y. I.

INTERNATIONAL JOURNAL OF ONLINE MARKETING, vol.11, no.4, pp.23-40, 2021 (Journal Indexed in ESCI)

Wanna Be a Friend on Social Media? Effect of Communication Style on Consumers

GÜNGÖR A. S. , YENER D. , TAŞÇIOĞLU M.

INTERNATIONAL JOURNAL OF ONLINE MARKETING, vol.11, no.3, pp.64-79, 2021 (Journal Indexed in ESCI)

Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames

Güngör A. S.

International Journal of Internet Marketing and Advertising, vol.14, no.2, pp.113-134, 2020 (Refereed Journals of Other Institutions)

Effects of Cognitive Load and Game Involvement on Affective Responses in Branded Entertainment

Ozansoy Çadırcı T., Sağkaya Güngör A.

International Journal of Gaming and Computer-Mediated Simulations, vol.11, no.4, pp.42-58, 2019 (Journal Indexed in ESCI)

Love my selfie: selfies in managing impressions on social networks

Journal of Marketing Communications, vol.25, pp.268-287, 2019 (Refereed Journals of Other Institutions)

Çevrimiçi Satın Almalarda Tüketicinin Risk Algısı: İki Boyutlu Ürün Görüntüleme ve Artırılmış Gerçeklik (Üç Boyutlu Ürün Görüntüleme) Uygulamalarına İlişkin Bir Karşılaştırma

Kocaeli University Journal of Social Sciences, no.36, pp.53-76, 2018 (International Refereed University Journal)

Comparing the effect of Two-Dimensional Display and Three-Dimensional Try-On Technologies on the Consideration Set Formation and Final Choice on Web Sites

Journal of Economics and Administrative Sciences, vol.32, no.3, pp.627-645, 2018 (International Refereed University Journal)

Are You Ready to Take the Risks of Mobile Payment App? Early Adopters Vs Laggards

Güngör A. S.

Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.19, no.3, pp.952-974, 2017 (International Refereed University Journal)

Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising

Yildiz Social Science Review, vol.2, no.2, pp.91-106, 2016 (National Refreed University Journal)

Mobile Payment Adoption Drivers and Barriers of Prospective Users

Güngör A. S.

International Journal for Marketing Studies, vol.1, no.4, pp.5-36, 2014 (Refereed Journals of Other Institutions)

Segmenting eWOM Engagers on Online Social Networks Based on Personal Characteristics and Behaviour

EKEV Akademi Dergisi, vol.17, no.57, pp.33-50, 2013 (International Refereed University Journal)

Kişiye Özel Fiyat Tekliflerinin Zamanlamasının, İnternette Satın Alma Karar Sürecine Etkisi

İstanbul Üniversitesi İşletme Fakültesi Dergisi, vol.41, no.2, pp.172-188, 2012 (National Refreed University Journal)

Kişiye Özel Fiyat Tekliflerinde Kullanılan Mesaj Çerçevelemenin İnternet Üzerinden Satın Alma Karar Sürecine Etkisi

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.5, no.10, pp.59-81, 2012 (Other Refereed National Journals)

Effect of Personalized Price on Decision Making Process on Internet

Journal of Economics and Administrative Sciences, vol.26, no.1, pp.133-146, 2012 (International Refereed University Journal)

Refereed Congress / Symposium Publications in Proceedings

Are Virtual Goods Equal in Value To Their Material Counterparts? Comparison Based on Hedonic And Utilitarian Values

UBAK, Ankara, Turkey, 12 - 13 December 2020, pp.174-175

Motivations for Gifting in Digital Games: What If the Gift is Virtual?

3rd Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 26 - 27 October 2017, pp.219-236

Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising

Ozansoy Çadırcı T., Güngör A. S. , Köse Ş. G.

2nd Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 2 - 04 June 2016, pp.238-256

Segmenting the Gamers to Understand the Effectiveness of In Game Advertisement

1st Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 21 - 23 May 2015, pp.1-13

İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı

Güngör A. S. , Ozansoy Çadırcı T., Asil H.

18. Ulusal Pazarlama Kongresi, Kars, Turkey, 19 - 22 June 2013, pp.118-134

Kişiye Özel Fiyat Teklifinde Kullanılan Mesaj Çerçevelemenin İnternet Üzerinden Satın Alma Karar Sürecine Etkisi

Güngör A. S. , Özgen Tütüncü Ç.

16. Ulusal Pazarlama Kongresi, İstanbul, Turkey, 22 - 25 November 2011, pp.169-189

Books & Book Chapters

Did You Read the Customer Reviews Before Shopping? The Effect of Customer Reviews About Online Retail Platforms on Consumer Behavioral Responses

in: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, AM Soares,MG Elmashhara, Editor, IGI Global, Pennsylvania, pp.178-208, 2020

Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow

Güngör A. S. , Ozansoy Çadırcı T., Köse Ş. G.

in: Application of Gaming in New Media Marketing , Mishra,& Dham, Editor, IGI Global Publications, Pennsylvania, pp.125-150, 2019

Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences Between In-Game Advertising (IGA) and Advergames

in: Handbook of Research on Human-Computer Interfaces, Developments and Applications, J. Rodrigues,P. Cardoso,J.Monteiro,M.Figueiredo, Editor, IGI Global Publications, Pennsylvania, pp.501-524, 2016

Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks