Published journal articles indexed by SCI, SSCI, and AHCI
Articles Published in Other Journals
Çevrimiçi Satın Almalarda Tüketicinin Risk Algısı: İki Boyutlu Ürün Görüntüleme ve Artırılmış Gerçeklik (Üç Boyutlu Ürün Görüntüleme) Uygulamalarına İlişkin Bir Karşılaştırma
Kocaeli University Journal of Social Sciences, no.36, pp.53-76, 2018 (International Refereed University Journal)
Comparing the effect of Two-Dimensional Display and Three-Dimensional Try-On Technologies on the Consideration Set Formation and Final Choice on Web Sites
Journal of Economics and Administrative Sciences, vol.32, no.3, pp.627-645, 2018 (International Refereed University Journal)
Are You Ready to Take the Risks of Mobile Payment App? Early Adopters Vs Laggards
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.19, no.3, pp.952-974, 2017 (International Refereed University Journal)
Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising
Yildiz Social Science Review, vol.2, no.2, pp.91-106, 2016 (National Refreed University Journal)
Mobile Payment Adoption Drivers and Barriers of Prospective Users
International Journal for Marketing Studies, vol.1, no.4, pp.5-36, 2014 (Refereed Journals of Other Institutions)
Segmenting eWOM Engagers on Online Social Networks Based on Personal Characteristics and Behaviour
EKEV Akademi Dergisi, vol.17, no.57, pp.33-50, 2013 (International Refereed University Journal)
Kişiye Özel Fiyat Tekliflerinin Zamanlamasının, İnternette Satın Alma Karar Sürecine Etkisi
İstanbul Üniversitesi İşletme Fakültesi Dergisi, vol.41, no.2, pp.172-188, 2012 (National Refreed University Journal)
Kişiye Özel Fiyat Tekliflerinde Kullanılan Mesaj Çerçevelemenin İnternet Üzerinden Satın Alma Karar Sürecine Etkisi
Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.5, no.10, pp.59-81, 2012 (Other Refereed National Journals)
Effect of Personalized Price on Decision Making Process on Internet
Journal of Economics and Administrative Sciences, vol.26, no.1, pp.133-146, 2012 (International Refereed University Journal)
Refereed Congress / Symposium Publications in Proceedings
Are Virtual Goods Equal in Value To Their Material Counterparts? Comparison Based on Hedonic And Utilitarian Values
UBAK, Ankara, Turkey, 12 - 13 December 2020, pp.174-175
Motivations for Gifting in Digital Games: What If the Gift is Virtual?
3rd Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 26 - 27 October 2017, pp.219-236
Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising
2nd Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 2 - 04 June 2016, pp.238-256
Segmenting the Gamers to Understand the Effectiveness of In Game Advertisement
1st Annual International Conference on Social Sciences (AICSS), İstanbul, Turkey, 21 - 23 May 2015, pp.1-13
İndirimli Gıda Perakendecilerinde Sürekli Müşteri Olma Davranışı
18. Ulusal Pazarlama Kongresi, Kars, Turkey, 19 - 22 June 2013, pp.118-134
Kişiye Özel Fiyat Teklifinde Kullanılan Mesaj Çerçevelemenin İnternet Üzerinden Satın Alma Karar Sürecine Etkisi
16. Ulusal Pazarlama Kongresi, İstanbul, Turkey, 22 - 25 November 2011, pp.169-189
Books & Book Chapters
Did You Read the Customer Reviews Before Shopping? The Effect of Customer Reviews About Online Retail Platforms on Consumer Behavioral Responses
in: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, AM Soares,MG Elmashhara, Editor, IGI Global, Pennsylvania, pp.178-208, 2020
Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
in: Application of Gaming in New Media Marketing , Mishra,& Dham, Editor, IGI Global Publications, Pennsylvania, pp.125-150, 2019
Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences Between In-Game Advertising (IGA) and Advergames
in: Handbook of Research on Human-Computer Interfaces, Developments and Applications, J. Rodrigues,P. Cardoso,J.Monteiro,M.Figueiredo, Editor, IGI Global Publications, Pennsylvania, pp.501-524, 2016
Electronic Word-of-Mouth Communication in Online Social Networks: The Motivational Antecedents of Electronic Word-of-Mouth (eWOM) Engagement in Online Social Networks
in: Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace , S. Rathore,A.Panwar, Editor, IGI Global Publications, Pennsylvania, pp.77-102, 2015