An Investigation of the Effects Of Positive And Negative Online Customer Reviews on Emotional Attachment, Brand Trust, Customer Engagement And Repurchase Intension On Online Retail Platforms


Thesis Type: Postgraduate

Institution Of The Thesis: Bahcesehir University, Instıtute Of Socıal Scıences, Turkey

Approval Date: 2019

Thesis Language: English

Student: Çiğdem Özgen

Consultant: Ayşegül Sağkaya Güngör